Unlike their Disney peers, the toothesome trio didn’t pivot to being sexy – and they’re now at their stadium-filling peak. Fans and collaborators explain their unique, cheesy appeal
The Jonas Brothers appeared in the mid-00s in a blaze of smiles, dressed in shirts, suspenders and ties, singing sappy love songs that won the hearts of girls who quickly became obsessed with this Disney-signed band. Many assumed the fraternal trio would fade away, overtaken by whatever new act replaced them in the whims of teenagers. Yet this week marks 20 years since the release of their debut album, It’s About Time, and the toothsome threesome are bigger than ever.
Kevin, Joe and Nick Jonas started out with danger-free pop-punk, evolving into a kind of broad-brush feelgood pop. Their true breakthrough was in 2008 with US No 5 hit Burnin’ Up, teeing up three back-to-back US No 1 albums as they became the youngest group to appear on the cover of Rolling Stone. The usual dreaded “creative differences” precipitated a six-year hiatus and the pursuit of solo careers and acting. But they reformed in 2019 in spectacular style, getting their first US No 1 hit with Sucker, and by last year they had the clout to sell out the MetLife Stadium in New Jersey, where the World Cup final was later hosted.
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