Fans attending the Zac Brown Band’s concert at Boston’s Fenway Park on Sunday took home more than just memories.
The band’s frontman surprised more than 37,000 concertgoers with a free cruise trip for two aboard the Margaritaville at Sea. The giveaway is valued at more than $40 million, the band said in a news release.
And it comes personally from Brown. He said it was a thank you to the fans as they celebrated the band’s 15th consecutive sold out show at Fenway. Zac Brown Band holds the record for the most consecutive sold out performances at the venue and the most tickets sold in its history.
Brown made the on-stage announcement just before the band’s performance of “Same Boat.”
“Tonight we’re going to do something that even Jimmy (Buffet) would say is crazy. I’m buying every single person here a cruise for two people on the boat. This is the biggest giveaway in history ladies and gentlemen, right here tonight at Fenway Park!”
The cruises can be redeemed on select Margaritaville at Sea sailings over the next year.
“We were honored to work alongside Zac to help bring this incredible surprise to life for his fans,” said Christopher Ivy, CEO of Margaritaville at Sea. “This was an extraordinary way to thank the fans who have supported him throughout his career, and we’re proud to have helped make that incredible vision a once-in-a-lifetime reality.”
The band kicked off their 2026 Love and Fear Tour in Boston and has stops throughout the U.S. over the next few months. Fans attending their shows in other cities will also have a chance to win a cruise trip. The Zac Brown Band said it is giving away four cruises per show. However, those fans will receive a cruise aboard the Beachcomber, a new ship debuting in January 2027 that includes a live music venue called “Same Boat” that was co-designed by Zac Brown.
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