Rectangular watches have long occupied a unique spot in horology. Less ubiquitous than round exemplars, these cases are home to some of the industry’s most enduring designs.
Now, as dressier watches continue to outperform sports models, the shape is moving further into focus. According to a new report from Chrono24, an online marketplace for luxury timepieces, demand for rectangular cases rose 9.3 per cent year on year in 2025, suggesting buyers are increasingly looking beyond their rounded...
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